Symantec Partner Engage Conference: Transform and Succeed Together in 2014
During the keynote, Symantec presented its vision and strategy being the driving force behind all of the partner-focused initiatives, programs, and technology.
Focus was given on efforts on developing a market-led go-to-market strategy for EMEA and transforming operations and programs to support that strategy.
It’s been quite a year!
At its core, Symantec unveiled the new Global Channel Strategy; defining the routes to market, delivering value to customers across all segments and with the right offers to help grow your business with Symantec. A deep dive into the new Partner Program showed it’s designed to be: Customer Focused, Performance Based and More Rewarding for Partners.
Driving Market Opportunity into Success
With Matt Ellard highlighting three key opportunities to drive growth in EMEA; Symantec have shown a clear picture of how they plan to transform and succeed together in 2014.